Terms & ConditionsBy entering the Prize Draw, you agree to be bound by these Terms and Conditions and that the Promoter’s decision is final and binding in all matters relating to this Prize Draw. If you fail to comply with these Terms and Conditions your entry will automatically be void.
Summary Terms & ConditionsUK, 18+ only. 00:01 01/08/25 – 23:59 31/12/25 (“Promotion Period”). Receipt upload and Main Prize participation until 23:59 31/01/26. To Enter: buy any promotional pack of Mahou, scan the QR code on your pack to visit the website, upload a copy of your receipt and submit your details for a chance to win. All valid entrants automatically entered into Instant Win promotion. Main Prize: 1x 3-night trip to Madrid in April 2026 for the winner and a guest (18+), including flights, accommodation, meals, and 2 x tickets to a Real Madrid match. Retain receipt to claim prize. Max. one entry per person per week. Internet access, phone with camera, mobile number and valid email address required. Full T&Cs & prize details:
https://www.mahou-realmadrid-experience.co.uk/terms. Promoter: AB InBev UK Limited, EC4A 1EN.
Instant Win prizes: £20 Travel Credits (redeemed with any 4-pack purchase) or £60 Travel Credits (redeemed with any 10- or 12-pack purchase) powered by Expedia for hotel stays in Madrid. Travel Credits redeemable on
https://en-gb.travelcredits.com/profile.php operated by TLC Worldwide Travel Limited, Watson House 1st Floor, 54 Baker Street, London, United Kingdom W1U 7BU. Travel Credits can accumulate up to a maximum value of £240 per person and constitute a maximum of 20% discount on total hotel booking costs (min. £20, max. £240). Wrap-Up Draw: 00:01 01/01/26 – 23:59 31/01/26. Prizes: 10 x £20 Travel Credits and 10 x £60 Travel Credits. Retain receipt to claim prize. Internet access, phone with camera, mobile number and valid email address required. Max. one entry per person per week. Full T&Cs & prize details:
https://www.mahou-realmadrid-experience.co.uk/terms.
Promoter: AB InBev UK Limited, EC4A 1EN.
Full Terms & Conditions
1. Promoter, Agency and Organizer The Promoter is AB InBev UK Limited, Bureau 90 Fetter Lane, London EC4A 1EN, United Kingdom (“AB InBev”). The Promoter uses TLC Marketing, Promotion & Incentive GmbH, Sandstraße 3, 80335 Munich Germany (“TLC”) (the “Agency”) for campaign implementation. The Organizer is Big Box, C/ García Paredes 12, 28010 Madrid.
If you have any questions, please contact:
mahou-realmadrid@tlcrewards.com 2. EligibilityParticipants must be aged 18 years or over and residing in the United Kingdom during the Promotion Period to be eligible.
Only one entry per person is permitted during the Promotion Period and multiple entries during the Promotion Period from the same person will be disqualified.
Employees (and their immediate families) of the Promoter, Agency, Organizer and their other group companies, agents, or anyone else professionally connected with this promotion may not enter the Prize Draw. ‘Immediate family’ means spouse/partner, parents, siblings, children, and each of their respective spouses/partners. Participation via third-party registration services is also excluded.
Eligibility will be verified based on the information provided by the participant and the receipt uploaded on
https://www.mahou-realmadrid-experience.co.uk/. Retain your receipt showing the purchase date and time within the Promotion Period for validation.
The winner must have been eligible to enter and must show valid ID showing proof of age at the point of redemption of the Main Prize. Failure to show valid ID will result in disqualification and forfeiting of the Main Prize.
If it is discovered during prize verification that a participant is ineligible to enter, has entered, attempted to enter, or used multiple accounts to enter, more than the stated limit, they will be disqualified and all of their entries will be void. The Promoter has sole discretion in determining whether any entries submitted by any person comply with these Terms and Conditions.
3. Promotion PeriodThe Promotion Period begins at 00:01 on 01/08/2025 and ends at 23:59 on 31/12/2025.
4. Promotional ProductsTo enter, purchase one of the following promotional packs which can be identified by:
- Mahou 4-pack (4 x 330 ml or 4 x 440ml)
- Mahou 12-pack (12 x 330 ml)
5. Campaign ParticipationTo enter, purchase a promotional pack (4-, 10 or 12-pack) from participating UK retailers, scan the QR code on the pack or visit
https://www.mahou-realmadrid-experience.co.uk/, create an account by 23:59 31/01/2026 with your details (first name, last name, email and password), consent to these Terms & Conditions (mandatory), and consent to Main Prize Draw (optional).
All mandatory fields must be completed correctly; incorrect information (e.g. invalid email) will invalidate entry.
After confirming your account via double opt-in, upload the receipt showing the purchase date and time of any one of the promotional packs by 23:59 31/01/2026. Each receipt can be uploaded once. For each valid receipt, you receive £20 or £60 Travel Credits (depending on promotional pack size) collectable up to £240 maximum.
Participation and receipt uploads close 31/01/2026 23:59. Credits can be redeemed until 31/03/2026 23:59.
Consent can be withdrawn anytime with future effect. Withdrawal leads to deletion of participation data for the main prize draw except where legal obligations exist (per GDPR Art. 6(1)(c) and (f)).
FAQs and customer support available at
mahou-realmadrid@tlcrewards.com Mon–Fri 10:00–17:00 (excluding public holidays).
6. Redemption of hotel creditsOnce the £240 credit limit or desired amount (if less) is reached, request username and PIN for Travel Credits by 23:59 31/03/2026 via your account on
https://en-gb.travelcredits.com/profile.php.
Credits activate automatically on Travel Credits platform login. Credits provide max. 20% discount on hotel bookings in Madrid (min. £20, max. £240).
Credits have no cash value, non-refundable, non-combinable with other offers, and resale is prohibited.
General Terms of Travel Credits (
https://en-gb.travelcredits.com/terms-and-conditions/) govern contracts with Travel Credits and travel partners.
7. Prize DrawMain Prize: 1 x 3-night trip to Madrid in April 2026 for the winner and one guest (18+), including flights, accommodation, meals, and 2 Real Madrid match tickets.
Conditions:
- Flights from London airports, economy class, subject to availability
- 5* hotel, shared double/twin room
- Meals included (breakfast, lunch, dinner) at selected Mahou venues
- No changes post booking confirmation
- Travel insurance at winner's expense
- Excluded dates: Valentine’s Day, Christmas, New Year’s Eve, Easter, school holidays, UK public holidays
- Flights not eligible for loyalty points
- Prize excludes personal expenses, transfers to/from airports
- Each person’s passport must have an expiry date no less than 6 months following the dates of travel, unless otherwise specified by a pertinent regulation. All passport and visa requirements are the sole responsibility of the relevant winner and their guest
- Guest must travel together with winner
- All elements of the travel package must be taken as part of the same trip
- The winner will be responsible for any and all other costs and expenses not listed above (including insurance, expenses and incidentals not mentioned above)
Participants acknowledge and agree that there is no guarantee of winning the Main Prize. The Promoter reserves the right to substitute the Main Prize with another prize of equal or greater value at the Promoter’s absolute discretion without giving notice.
The Main Prize is non-exchangeable and non-transferable and no cash or other alternatives will be offered. If the Main Prize is cancelled or rejected by the winner, no alternative will be issued, and no compensation and/or refund will be provided.
The winner’s participation in any or all activities for the Main Prize is voluntary. If the winner elects not to participate in any or all designated activities for the Main Prize, the winner will not be given any compensation.
The Main Prize must be taken on the dates specified by the Organizer. The Promoter and/or the Agency reserve the right to select alternative winners, should the original winner not validate their identity, age, ability to travel on the fixed trip dates and/or compliance with any relevant immigration criteria.
Instant Win: £20 Travel Credits (with purchase of a promotional 4-pack) or £60 Travel Credits (with purchase of a promotional 10- or 12-pack) powered by Expedia. Travel Credits can be redeemed until 31/03/2026 23:59.
Wrap-Up Draw: 01/01/26–31/01/26. Prizes: 10 x £20 Travel Credit and 10 x £60 Travel Credit.
8. Winner Selection & NotificationThe winner will be drawn at random on 1st February 2026 (“Selection Date”) by the Agency and will be notified by the Agency via email within 5 working days of the Selection Date. The winner must verify their identity and eligibility and will be required to provide the name and details of their guest.
Unless otherwise directed by the Agency, the winner must respond to winning entry correspondence within 10 days of being notified. If the winner fails to respond within 10 days of being notified, the Promoter and Agency reserve the right to draw a new winner.
9. Booking ProcessFollowing acceptance of the Main Prize by the winner, the Promoter will pass on the winner’s details to the Organizer who will book the Main Prize as an agent for the winner and their guest, who agree to be bound by any terms imposed by third parties including, without limitation, any relevant travel or tour operator.
The Organizer will contact the winner to discuss the trip dates and all other elements of the trip that need to be arranged. The Promoter, Agency and Organizer shall have sole discretion on the final composition of the trip and how it is organized.
The Promoter or Organizer will make all reasonable efforts to provide the winner with details of the Main Prize (including the trip dates and an itinerary) at the earliest possible opportunity during the Booking Process.
Accommodation, restaurants and tours are subject to availability at the time of booking and will be confirmed during the Booking Process. Alternatives may be offered at the discretion of the Promoter/Organizer depending on availability.
Once the trip has been booked by the Organizer, this cannot be amended or altered by either the winner or the Promoter/Organizer.
The Main Prize will be forfeited if:
o The winner or their guest have not obtained all of the proper travel documents by the date specified by the Promoter/Organizer;
o the winner or their guest have any immigration complications which prevent them from entering, leaving or travelling to, or within, the relevant trip destination; or
o the winner or their guest have any medical, legal or any other reason that would prevent them from accepting and participating in the Main Prize.
10. Accommodation and TravelA valid credit or debit card may be required to check in to your room and will be used to guarantee any incidentals such as in-room calls or services.
Airport lounge passes and upgrades are not permitted. Flights cannot be used in conjunction with any loyalty programme, any other discount, discount coupon(s) or voucher(s), promotion(s) or special offer(s).
The winner is responsible for the behaviour of themselves and their guest in connection with the Main Prize. The Promoter, Agency or Organizer reserves the right in their absolute discretion to exclude a winner and/or their guest from participation in any aspect of the Main Prize if any party fails to comply with the directions of the Promoter, Agency or Organizer or any companies associated with the Main Prize or if a winner and/or their guest act in a manner that is dangerous to themselves or to the public or is, in the opinion of the Promoter, Agency or Organizer or any companies associated with the Main Prize, anti-social in any manner or which causes a disturbance or nuisance to others.
11. Delays and Cancellations For the avoidance of doubt, the winner will not be entitled to any compensation and will have no claim against the Promoter, Agency or Organizer if the trip or any other event forming part of the Main Prize is delayed, postponed, rescheduled or cancelled for reasons beyond the reasonable control of the Promoter, Agency or Organizer.
In the event that the winner or their guest are unable to travel due to visa or other personal circumstances, no alternative tickets will be issued, and no compensation or other prize will be provided.
12. Insurance It is the responsibility of the winner and their guest to obtain, at their own cost, all relevant insurance which may be required in connection with their participation in the Main Prize.
13. Fraud & AbuseFraudulent entries are void. The Promoter, Agency or Organizer may disqualify duplicate entries or suspend participants or the promotion for abuse.
14. Data ProtectionIn accordance with UK General Data Protection Regulations and the Data Protection Act 2018, the Promoter is the Data Controller of the personal data that is collected for the purposes of administering the Prize Draw. Find the Promoter’s privacy policy at
www.ab-inbev.com/privacy-policy/.
The Agency and Organizer has been appointed as a Data Processor (as defined in the Data Protection Act 2018) to assist in the administration of the prize draw. As a data processor, the Agency and Organizer will process personal data on behalf of Promoter in accordance with Promoter’s instructions and applicable data protection laws.
The Agency and/or Organizer will process your identity, contact and social media data in order to fulfil the Main Prize.
The Promoter, Agency and Organizer’s lawful basis for processing personal data is for the purpose of performance of a contract.
For the purposes of administering this processing activity, personal data will be processed solely in the UK and will not be made available to individuals or companies based outside of the EEA.
Consent can be withdrawn anytime with future effect. Withdrawal leads to deletion of participation data for the main prize draw except where legal obligations exist (per GDPR Art. 6(1)(c) and (f)).
Contact the Agency’s external Data Protection Office at
datenschutz-tlc@tedeka-consulting.com.
Fine the Travel Credits privacy policy at
https://de-de.travelcredits.com/datenschutzerklarung/.
15. PublicityBy entering the Prize Draw, participants hereby agree to their name, likeness, photograph, voice and video recording, and entry being used by the Promoter for promotional purposes without additional compensation, unless prohibited by law.
The winners of the Prize Draw further agree to be interviewed in connection with the promotion either in person or via telephone which may be filmed, photographed and/or recorded and the Promoter may use such films, photographs and/or recordings for publicity and PR purposes.
If you object to any or all or any of your name, likeness, photograph, voice and video recording, and entry being published or made available, please contact the Promoter at
competitions@stonegategroup.co.uk. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request.
16. Limitation of LiabilityInsofar as is permitted by law, the Promoter, the Agency and the Organzier, their agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any expense, loss, damage, personal injury or death occurring as a result of taking up the Main Prize except where it is caused by the negligence of the Promoter, Agency or Organizer, its agents or distributors or that of their employees. Your statutory rights are not affected.
17. General
By taking part in the Prize Draw, you are agreeing to be bound by these Terms and Conditions.
The surname and county/town of the Winner(s) will be available for one month after the expiry of the Promotion Period.
These Terms and Conditions prevail in the event of any inconsistency with any other communications from the Promoter, including advertising and promotional material.
The Promoter reserve the right to modify, cancel or amend this Prize Draw or to amend these Terms and Conditions in whole or in part where it becomes necessary to do so and without prior notice.
Whilst we want you to enjoy this promotion, we discourage overconsumption. Please do not consume more product than stated in recommended UK government guidelines. The Promoter encourages responsible drinking and would direct consumers to read http://www.drinkaware.co.uk for more information.
These Terms and Conditions are governed by English law and the Courts of England and Wales will have exclusive jurisdiction.
